Cowboys, Rams, Giants Top Sportico's Full List of 2026 NFL Franchise Valuations

The Dallas Cowboys are once again the most NFL's valuable franchise at a whopping total of $15.5 billion, according Sportico's annual franchise valuation list.

Tthe Los Angeles Rams ($12.7 billion) and New York Giants ($12 billion) round out the top three.

Nine franchises are valued at $10 billion or more, with the 10th-ranked Atlanta Falcons, whose year-over-year valuation went up 39 percent, inching close to that number at $9.78 billion.

Sportico debuted its valuation list in 2020, when Dallas led the list at $6.43 billion . To put that number in perspective, all 32 NFL teams have now eclipsed that figure.

Dallas has led the list all seven years of its existence. Their value has increased by just over 141 percent during that span from $6.43 billion to $15.5 billion.

Sportico's Kurt Badenhausen shared a graphic to provide a look at the true scope of the NFL's tremendous value. The Cincinnati Bengals are the least-valuable team in the 32-team NFL, but their value is ranked 38th worldwide.

The only non-NFL team to crack the top 10 of that list was the NBA's Golden State Warriors at fourth overall ($11.33 billion). The only other non-NFL teams in the top 20 are the Los Angeles Lakers ($10 billion) and New York Knicks ($9.9 billion).

Sportico's list dropped one month after ESPN's Adam Schefter and Seth Wickersham reported that the defending Super Bowl champion Seattle Seahawks were being sold for $9.612 million to a group led by San Francisco 49ers limited partner Vinod Khosla.