Here come the...All Blacks?
Air New Zealand found a fun way to get passengers engaged in its safety tips, putting together a Men in Black-themed video featuring All Blacks stars.
New Zealand captain Richie McCaw, Dan Carter and Israel Dagg are among the players featured in the video. It's sure to be a hit with All Blacks fans.
There's no denying this was a tremendous idea by the airline. However, it may take the audience more than one view to focus on the actual messages. It's so entertaining that fans may get caught up in the fun and ignore the safety procedures at first.