Josh Allen, Drake Maye, Saquon Barkley Headline 2025 NFLPA Sales Rankings, Full Top 50 Revealed

Buffalo Bills quarterback Josh Allen, New England Patriots quarterback Drake Maye and Philadelphia Eagles running back Saquon Barkley comprise the top three names on the NFLPA's top-50 player sales list of officially licensed merchandise.

The ranking considers all sales made from March 1, 2025 through February 28, 2026.

It's no surprise that Allen is No. 1 on the list. He's the 2024 NFL MVP, a perennial playoff contender and one of the league's most popular players. Allen had another good year in 2025, finishing third in the NFL MVP vote and accounting for 39 touchdowns (25 passing, 14 rushing).

There is also a notable trend that more successful players in a given season have a tendency to be higher on the list.

For example, Maye didn't make the top 20 last year (No. 32), but he rose all the way up to second this year as he finished as the NFL MVP runner-up and led the Patriots to the AFC title.

Barkley helped guide the Eagles to the Super Bowl to cap the 2024 season. He gained 2,283 yards and 15 touchdowns along the way en route to Associated Press Offensive Player of the Year honors. Naturally, people wanted his Eagles jersey.

They still do given his spot at No. 3. Barkley had a bit of a down year compared to 2024 but still went for 1,413 total yards and nine scores en route to helping the Eagles to the NFC East title.

Looking through the rest of the top 10, it's no surprise Seattle Seahawks wide receiver Jaxon Smith-Njigba is at No. 4. JSN was this year's AP Offensive Player of the Year, totaling 119 catches for 1,793 yards and 10 scores en route to a Super Bowl title.

Elsewhere, Chicago Bears quarterback Caleb Williams jumped up from No. 13 to No. 8. Williams had a penchant for amazing clutch plays in 2025 while guiding the Bears to 11 regular season wins, an NFC North title and a playoff appearance.

This season's happenings will certainly play a big part in who lands on the top 50 next year. The season begins on Sept. 9 when the Seahawks host the Patriots in a Super Bowl rematch.