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How Bad Bunny's Super Bowl 60 Halftime Show Set Was Created and Easter Eggs Revealed in New Video

Doric SamFeb 9, 2026

Six-time Grammy Award winner Bad Bunny put on an epic Halftime Show during Super Bowl 60 on Sunday featuring an elaborate showcase of his Puerto Rican culture, and some details emerged about the production of the performance.

Angela Watercutter of Wired provided an inside look at the Super Bowl 60 Halftime Show, revealing that Bad Bunny "wanted his show to have the same look and feel as his recent Puerto Rico residency, which covered stages in palm trees and sugar cane to re-create the environs of Vega Baja, where he grew up."

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It was up to Bruce and Shelley Rodgers of Tribe Inc. to help him fulfill his wishes, as their company has produced the Super Bowl Halftime Show for nearly two decades. In all, Bad Bunny's performance, which also featured pop icons Lady Gaga and Ricky Martin, required 9,852 theatrical pyrotechnics and nearly 400 costumed extras. The couple revealed more Easter Eggs in the show in a video for Wired:

The show ended with Bad Bunny being surrounded by a slew of people carrying the flags of countries from throughout North and South America while the message "The only thing more powerful than hate is love" was displayed on the screen behind him.

"It ties together the music and sports aspects," Shelley Rodgers told Watercutter. "It's saying, 'We're all the same, and we're all on this journey together.'"

In a release, Apple Music revealed that real-time listening data determined that Bad Bunny's performance "generated unprecedented engagement from fans around the globe." His hits "DtMF," "BAILE INoLVIDABLE," and "Tití Me Preguntó" were the most-streamed songs immediately after the show, and his overall plays saw a 7x increase.

Next year's Super Bowl Halftime Show performer will surely have a tough act to follow, as Bad Bunny put on a memorable show that represented his Puerto Rican culture to the fullest.

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