Josh Allen, Drake Maye Headline Top-Selling NFL Jerseys During 2025 Regular Season

Josh Allen followed up his 2024 NFL MVP award win with a spike in sales of his jersey the following season.

The Buffalo Bills quarterback had the top-selling jersey in the NFL during the 2025 regular season, according to the NFLPA.

The second-most popular jersey in the NFL shop belonged to New England Patriots quarterback Drake Maye, who capped off his second pro season by leading his franchise into the playoffs for the first time since 2021.

Here's a list of the top 10 best-selling jerseys this regular season, according to the NFLPA.

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1. Josh Allen, Buffalo Bills
2. Drake Maye, New England Patriots
3. Fred Warner, San Francisco 49ers
4. Jaxon Smith-Njigba, Seattle Seahawks
5. Saquon Barkley, Philadelphia Eagles
6. Caleb Williams, Chicago Bears
7. CeeDee Lamb, Dallas Cowboys
8. Christian McCaffrey, San Francisco 49ers
9. George Kittle, San Francisco 49ers
10. Brock Purdy, San Franisco 49ers

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San Francisco 49ers linebacker Fred Warner ranked third among jersey sales despite being sidelined since Oct. 12 after suffering an ankle injury necessitating surgery.

The fourth spot on the list went to the Seattle Seahawks' Jaxon Smith-Njigba, who led all wideouts and set a single-season franchise record with 1,793 receiving yards.

Philadelphia Eagles running back Saquon Barkley, who set an NFL record for the most rushing yards in a combined regular season and playoff run on his way to winning Super Bowl LIX, rounded out the top five.

Jersey sales in 2024 were led by Eagles quarterback Jalen Hurts, Chicago Bears quarterback Caleb Williams and Kansas City Chiefs quarterback Patrick Mahomes, according to the NFLPA.

Williams had the sixth-most popular jersey this season, while Hurts and Mahomes ranked No. 11 and No. 22, respectively, per the NFLPA.