Roger Goodell Hypes Bad Bunny, Expects 'Exciting' NFL Super Bowl 60 Halftime Show

NFL commissioner Roger Goodell says he hopes Bad Bunny's Super Bowl LX halftime performance will serve as a "united moment" when it takes place next February in Santa Clara.

"He's one of the leading and most popular entertainers in the world. That's what we try to achieve," Goodell told reporters about Bad Bunny on Wednesday. "It's an important stage for us. It's an important element to the entertainment value. It's carefully thought through.

"I would say that I'm not sure that we've ever selected an artist where we didn't have some blowback or criticism. It's pretty hard to do when you have literally hundreds of millions of people that are watching. But we're confident it's going to be a great show, and that he understands the platform that he's on. I think it's going to be exciting, and a united moment."

Bad Bunny, who led Spotify's rankings as the world's most streamed artist for three years between 2019 and 2022, is from Puerto Rico and performs in Spanish.

He previously served as a special guest during the Super Bowl LIV halftime show in February 2020, during which Shakira also sang in Spanish while performing alongside Jennifer Lopez.

Goodell said there could also be "additional talent" joining Bad Bunny on the stage during Super Bowl LX, which is set to take place on Feb. 8, 2026.

Last year's Super Bowl halftime show, during which Kendrick Lamar performed in New Orleans during the championship game between the Philadelphia Eagles and Kansas City Chiefs, set a record with a reported 133.5 million viewers.