Bills' Josh Allen Signs New Balance Endorsement Contract Ahead of 2025 NFL Season

Buffalo Bills quarterback and reigning NFL MVP Josh Allen has signed an endorsement contract with New Balance.

The endorsement includes a financial commitment from both Allen and New Balance to help fund the community sports program of Firebaugh, California, where the signal-caller was born and raised.

A big hint dropped that Allen left Nike for New Balance this summer when he was seen wearing their cleats during minicamp.

News emerged on Tuesday, via Kurt Badenhausen of Sportico, that New Balance landed one of the NFL's top stars.

Allen has some huge endorsements to his name, including Pepsi, Buffalo Wild Wings, New Era and Snickers.

Allen enjoyed a great season in 2024, completing 63.6 percent of his passes for 28 touchdowns (six interceptions) and 3,731 yards. He also rushed for 531 yards and 12 more scores.

Buffalo also enjoyed a 13-win regular season and the team's fifth straight AFC East title. The Bills reached the AFC Championship Game but fell to the Kansas City Chiefs.

Allen and the Bills are in position again to compete for the AFC title and win the franchise's first-ever Super Bowl. They'll start that effort in earnest on Sunday evening when they host the Baltimore Ravens.