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NFL to Keep Social Justice Messages in End Zones During 2025 Season, Reveals 4 Choices

Zach BacharAug 14, 2025

NFL teams will continue to feature a social justice message of their choice in the end zone at all home games during the 2025 season, according to Rob Maaddi of the Associated Press.

Teams will be able to choose between four options including "End Racism," "Stop Hate," "Choose Love" and "Inspire Change." Meanwhile, the opposite end zones are set to continue featuring the stenciled message of "It Takes All of Us."

The NFL has included messaging in the end zone in each of the past five seasons.

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“We’re working hand-in-hand with players, and alongside our clubs, to amplify player voices and underscore what is most important to them,” NFL senior vice president of social responsibility Anna Isaacson told Maaddi. “For decades, the NFL and its players have been a unifying force in American culture and society that brings people of all cultures and backgrounds together to enjoy America’s most popular sport."

The four chosen messages will also be used with the NFL's other cause campaigns such as Salute to Service and Crucial Catch, which are set to be included in the end zone during certain weeks of the 2025 season (via Maaddi).

Players will also have the option to display one of the messages on their helmets.

The Philadelphia Eagles are going to kick off the 2025 season against the Dallas Cowboys. The defending Super Bowl champions will initially use "Choose Love" in Week 1 before rotating between end zone messages throughout the year, per Maaddi.

Philadelphia and Dallas are scheduled to clash on Sept. 4 at 8:20 p.m. ET.

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