Arkansas Coach Bret Bielema to Wear Custom-Bling Air Force 1s at SEC Media Days

Bret Bielema might have sparked a new rivalry—in the shoe game, that is.

The Arkansas coach tweeted a photo early Wednesday of his new special "bling bling" edition Air Force 1s, which he'll be rocking at SEC media days.

Sound familiar?

You might remember Mississippi State coach Dan Mullen's new Yeezys, which received quite a bit of attention Tuesday after he tweeted a photo of the shoes sent by Adidas.

Mullen later paired them with a pinstripe suit for the day's media events, of course.

Seems Bielema (read: Nike) wanted a piece of the action, thus he opted for sparkly Air Force 1s:

(Don't worry, Coach. No one noticed the "addition" typo.)

[h/t CBS Sports]