Livvy Dunne, Jake Paul, WWE's Logan Paul Named to Forbes' Top Creators List for 2025

The world of sports was once again well represented in Forbes' list of the top social media creators.

Jake Paul, whose massive following helped raise his profile in the boxing ring, ranked third with annual earnings of $50 million and 79 million combined followers across all of his channels.

His brother, Logan, has had a similar arc. Logan Paul's popularity helped to open a door with WWE and he has steadily become a big star there. With $10 million in earnings and 80.6 million followers, he cracked the list at No. 15.

Noted streamer IShowSpeed has likewise dabbled in the pro wrestling world, most recently eating a massive spear from Bron Breakker at the Royal Rumble. Forbes ranked him 42nd.

That's one spot below former LSU gymnast Livvy Dunne, who was one of the most famous women's athletes in the world before she retired from gymnastics in April. A knee injury cut her final season with the Tigers short.

Dunne was among the biggest beneficiaries of the NIL era coming to college sports. Forbes estimated she earned $4.9 million thanks to her numerous endorsements.