USC's JuJu Watkins Becomes 1st Women's College Athlete To Sign Exclusive Fanatics Deal

JuJu Watkins, the first active college athlete to inspire a Funko Pop! figure, is making more memorabilia history in her second season at USC.

Watkins is the first woman college athlete to sign an exclusive, multi-year deal with Fanatics and Fanatics Collectibles, the company announced Friday (h/t The Athletic's Brooks Peck.)

The agreement will encompass autographed photos, basketballs and trading cards. Some of the trading cards will include game-worn memorabilia.

According to Fanatics, the deal "will continue into the next level of her career." Watkins will be eligible to enter the WNBA draft in 2027.

Fanatics also announced that Watkins will appear in her USC uniform in the 2025 Bowman University Chrome Basketball set. The release date is subject to change but was previously set for April 3, per Beckett.

Watkins was previously featured in the 2022 Bowman Chrome University collection, but that set didn't include the Trojans' logo, per cllct's Ben Burrows.

Watkins, a 19-year-old Los Angeles native, is averaging 24.6 points, 6.9 rebounds and 3.5 assists per game while adding 2.2 steals and 1.9 blocks in her sophomore season for the Trojans.

The previous record price for a Watkins card in a public sale was set at $5,000 in 2024, per Burrows. That price could be set to increase in the near future given the upcoming release of Watkins' USC-branded cards and her ongoing national player of the year campaign.