New Boxing Promotion Revealed by Turki Alalshikh, UFC's Dana White, WWE's Nick Khan

UFC President Dana White and Saudi Arabian General Entertainment Authority Chairman Turki Alalshikh jointly announced the creation of a new boxing promotion Wednesday.

According to Ring Magazine, Alalshikh signed a multi-year partnership with TKO, which is the umbrella company under which both UFC and WWE exist:

The new boxing promotion is set to be headed by both White and WWE President Nick Khan.

White suggested that the boxing league will be structured similarly to UFC, as he said, "The model is proven to deliver the fights that the fans want to see. The best will fight the best and the fighters will continue to move up the rankings and become world champions."

Per Ring Magazine, boxers who sign with the promotion will have access to the UFC Performance Institute, and athlete combines will be held to identify and sign new talent.

Both UFC and WWE have a long and storied history of success in the worlds of combat sports and sports entertainment, and they have officially been merged into one company since September 2023.

The boxing league also has the benefit of Alalshikh's presence, as he brings plenty of expertise in boxing promotion to the table.

Back in May, Alalshikh told ESPN's Mike Coppinger he had plans in place to fix the "broken" sport of boxing.

Alalshikh, who has massive financial backing from Saudi Arabia, has put together several major boxing events over the past few years, including the clash between Tyson Fury and former UFC heavyweight champion Francis Ngannou.

He also signed Canelo Álvarez, one of the best pound-for-pound boxers in the world, to a four-fight deal last month in conjunction with Riyadh Season.

Details regarding the new boxing promotion remain limited, but White said Wednesday that more announcements will be made in the coming months regarding the roster of boxers and broadcast partners.

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