England Reveal New-Look Shirt Ahead of Rugby World Cup 2015

England have revealed an innovative new shirt ahead of the Rugby World Cup in September.

The shirt was unveiled by England rugby fans on Twitter this morning, and includes a 3-D rose and a contoured, ball-deadening grip. 

"

The new England @canterburyNZ #RWC2015 shirts. Launched by loyal fans this morning 🌹 pic.twitter.com/noq0UtB3F6

— England Rugby (@EnglandRugby) July 6, 2015"

Head coach Stuart Lancaster discussed the new shirts:

"

Every player in the squad takes enormous pride in pulling on the England shirt.

As a group, we talk about the unbreakable bond of the rose between former, current and future players and for this symbol to be emphasised in 3D form is a key feature.

We are grateful for the support of the fans and in the year of a home World Cup, the power of the nation behind us can be the difference.

"

The replica shirts will cost fans an eye-watering £120m, with only 2,015 (geddit?) available.

England face Fiji in the first game of the 2015 World Cup on September 18 at Twickenham.

[h/t England Rugby]