James Rodriguez is rapidly becoming one of the world's most popular footballers, and with gestures like these, it's not hard to see why.
While he is undoubtedly talented, a video from Copa America as Colombia's bus arrived at the stadium reinforces that the Real Madrid man is as good off the pitch as he is on it.
As Los Cafeteros filed off, James spotted a young fan and went over to greet him. He gave the youngster who was overcome by emotion a hug, lifted him over away from the fence and even gave him his jacket.
Naturally, it ended in waterworks for the child.