Who knew FC Koln were so popular on the Colorado River?
OK, the 10th-place Bundesliga side really isn't that popular at the Hoover Dam, but you wouldn't have known it as their logo was projected on the giant American landmark all week.
It was a record-setting projection. Nice work, FC Koln. But why, exactly, was the side's logo randomly projected there and setting a new Guinness World Record in doing so?
Per the Bundesliga's website (h/t Dirty Tackle), it was the handiwork of a PR agency experimenting with a new lighting system.
Covering an area of 39,000 square metres, the logo covered practically the whole surface of the infamous American landmark.
Cologne-based PR agency Oliver Schrott Kommunikation (OSK) chose the Koln logo to experiment the new powerful lighting system installed, thanks in no small way to the affinity to the club of many of the firm's employees.
Unsurprisingly, most of said firm's employees are rabid FC Koln fans.