College coaches need to familiarize themselves with recruits well enough to know what they like and then use that information to win recruiting battles.
For most young athletes, food is high on the priority list.
Accordingly, the Cincinnati Bearcats are pulling out all the stops to attract Homestead (Fort Wayne, Indiana) High School receiver Ben Skowronek, whom 247Sports lists as a 3-star recruit. As part of his recruitment, they sent him a flier detailing just how close Chipotle is to Nippert Stadium.
Most people love Chipotle, so it's a clever strategy. However, the Bearcats should also be hyping up some local restaurants, such as Skyline or LaRosa's, to sell recruits on the taste of Cincinnati in addition to well-known national chains.