Reebok Terminates Contract with Former UFC Champ Jon 'Bones' Jones

Hunter Homistek@HunterAHomistekCorrespondent IApril 29, 2015

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The hits keep coming for Jon "Bones" Jones, as the former UFC light heavyweight champion has lost his endorsement deal with Reebok, according to a tweet from ESPN's Darren Rovell. 

Darren Rovell @darrenrovell

BREAKING: Reebok has terminated the contract of UFC fighter Jon Jones effective immediately.

The news comes one day after Jones was stripped of his UFC title following his involvement in a hit-and-run incident in Albuquerque, New Mexico. As part of his punishment, Jones was also suspended indefinitely by the UFC. 

Now, the Reebok deal becomes the third blow from the fist that is almost certainly not done swinging just yet. 

A representative for Reebok confirmed the news, telling TMZ Sports: "In light of recent events, we have made the decision to terminate our contract with Jon Jones, effective immediately."

Previously, Jones stood alongside UFC stars Conor McGregor, Ronda Rousey, Johny Hendricks, Anthony Pettis and Paige VanZant as the only fighters on the organization's roster to hold exclusive endorsement deals with Reebok. Interestingly enough, the UFC signed a six-year partnership with Reebok in December 2014, allowing the brand to become its exclusive outfitter. 

The deal goes into effect in July, so when (or, accounting for every possibility, if) Jones returns to the UFC Octagon, it is likely he will be sporting Reebok anyway. 

To that point, though, Rovell notes it "will be interesting" to see if Reebok strikes an agreement to cut Jones out of the UFC's overarching deal. As of now, there is no official word from Reebok or from the UFC on this matter.

Darren Rovell @darrenrovell

Will be interesting to see if Reebok carves Jon Jones out of its UFC deal if he returns to Octagon & doesn't allow him to wear logo

What is certain is that Jones will lose the exclusive promotion from Reeboksuch as advertisements and signature gearbut overall, this seems a relatively minor blow in the grand scheme of the former champ's problems right now. 

And just as he set records inside the cage, Jones makes history with the loss of his Reebok deal, becoming the first athlete to lose two shoe and apparel deals in an eight-month stretch, per Rovell. 

Darren Rovell @darrenrovell

Jon Jones becomes 1st athlete to lose two shoe & apparel deals (Nike and now Reebok) in 8 months.

Jones was previously inked to a deal with Nike, which he lost due to differences in opinion and direction. 

Stay tuned to Bleacher Report as Jones' situation continues to develop. 


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