
NCAA Tournament 2015: Ratings Revealed for First Two Days of March Madness
CBS Sports and Turner Sports combined to receive the highest television ratings ever for the first Thursday of the NCAA tournament. ย
The second-round coverage, which was broadcast on CBS, TBS, TNT and truTV, received an average 6.6 overnight rating, according to NCAA.com. Along with setting the new record, the number also marked a 10 percent increase over 2014, based on Nielsen metered market ratings:
"Additionally, NCAA March Madness Live delivered a record-setting first Thursday of tournament action with 22 million live video streams registering a 12 percent increase over last year.
Thursday's television coverage, which made NCAA Tournament history with five games decided by one point, showed ratings growth among the telecast windows.
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The first prime-time window received the highest overall ratings with a 7.8. The second prime-time (7.1), second daytime (6.7) and first daytime (4.6) windows followed. The second daytime window received the highest share at 16, the report stated.
Ratings were surely buoyed by a wild day of action that included several close games and a handful of upsets. No. 14 seeds UAB and Georgia State advanced during the opening window and jump-started a day worthy of the moniker March Madness.
Another record-breaking day came on Friday with 16 more games, according to the official March Madness Twitter feed:
This has been a thrilling tournament, and while Friday's games didn't provide the upsets we saw on Thursday, there were a plethora of close matchups that clearly kept fans riveted.ย
That said, chaos clearly helps the television ratings.

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