Already owning the rights to "Beast Mode," Seattle Seahawks running back Marshawn Lynch is looking to cash in on his memorable press conference from the Super Bowl XLIX media day.
According to ESPN's Darren Rovell, Lynch applied for a trademark on the phrase "I'm just here so I don't get fined."
"We heard from our fans and so many of them were saying that they wanted that phrase on the clothing," Chris Bevans, who runs Lynch's Beast Mode clothing line, told Rovell. "This is just listening to the marketplace."
For better or worse, the Pro Bowl running back was the topic of conversation in the days leading up to Super Bowl XLIX for his flippant attitude with regard to the media.
Lynch wouldn't be the first sports figure to try to trademark something he said in a public forum. Former head coach Dennis Green monetized his famous rant after a 2006 game against the Chicago Bears. Bart Scott also trademarked "Can't wait!" after his impassioned interview with ESPN's Sal Paolantonio after a New York Jets playoff victory in 2011.