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Nike Turns New York City Street Corner into Shoebox for NBA All-Star Weekend

Tyler Brooke@TylerDBrookeSenior Analyst IIFebruary 13, 2015

It looks like Nike is going all out for NBA All-Star Weekend in New York City.

For the big weekend, the company put up this shoebox-shaped interactive station on a New York City street corner.

Here's another look at the makeshift store:

Sole-U @SoleUniv

Spots are filling up FAST for the Nike SNKRS Station http://t.co/95qDQ9ZfRH http://t.co/a7uzXhjqRo

The station is a life-size replica of Nike's latest app, SNKRS, which allows users to customize and purchase shoes with their phone.

[Instagram, Twitter, h/t For The Win]

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