Nike Turns New York City Street Corner into Shoebox for NBA All-Star Weekend

It looks like Nike is going all out for NBA All-Star Weekend in New York City.

For the big weekend, the company put up this shoebox-shaped interactive station on a New York City street corner.

Here's another look at the makeshift store:

The station is a life-size replica of Nike's latest app, SNKRS, which allows users to customize and purchase shoes with their phone.

[Instagram, Twitter, h/t For The Win]