Yeezy 3 from Adidas Unveiled During NYC Fashion Week

Kanye West's long-awaited collaboration with Adidas has come to New York City Fashion Week. The rapper and fashion mogul unveiled his first release with the apparel giant on Feb. 12, coinciding with Fashion Week and the NBA's All-Star Weekend.

Here's a video from Adidas Originals on YouTube posted on Thursday:

The announcement was leaked via an Instagram post from Renaissance menswear buyer Rahmon Ehlen, per Kyle Rooney of Sneaker Mob. West and Adidas reached an exclusive licensing agreement in 2013, ending the rapper's longstanding relationship with Nike. West and Nike collaborated for the first two iterations of his Yeezy sneakers, which typically sell out within minutes of their initial release.

On Sunday, the Instagram account for @ibnjasper posted several looks at the shoe, including the following:

ESPN's Darren Rovell confirmed how much the shoes will cost: 

While it's expected that Adidas will expand the Yeezy 3 wider than the previous two—Nike released about 5,000 of each colorway—there are already plans under way to handle the limited release. Adidas earlier this week launched a new app called Confirmed, which allows consumers to reserve a pair of sneakers and pick them up at a local retailer.

Confirmed will use the Yeezy 3 as its official launch vehicle. The app uses location services to direct customers to the nearest retailer with shoes available in their area.

"We are addressing a real market need," Simon Atkins, Adidas vice president of brand activation, said in a statement. "Until now, the industry standard for reserving hype sneakers has been social media or lottery-based systems, which often result in long lines and unclaimed reservations."

The app should also help eliminate some of the effect bots, computer programs designed to mass-purchase shoes on launch, have on the market. For the Yeezy 3, though, Confirmed will only work for those in the New York City area. There are plans to expand the software to additional cities in the future, but those have not been confirmed at this time.

A countdown website, Yeezy.supply, was launched this week counting down to the Feb. 12 date.

Other pieces from West's fashion line with Adidas may also be gearing up for a February release date. With the Fashion Week launch and two songs already released in this calendar year ("Only One" and "FourFiveSeconds"), it appears Yeezy season is finally approaching. Better tuck your whole summers (winters?) in, folks.

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