Everybody's heard the phrase "when pigs fly." Doritos took it to the next level.
One of the finalists in the company's "Crash the Super Bowl" competition featured a young kid who was willing to go to any length for a bag of Doritos.
He built a rocket-powered contraption that allowed a pig to soar through the air as no pig had before.
Now if that's not enough to earn some Doritos, then nothing is.
The fact that the ad was made independently was all the more impressive. The premise was clever, and the quality of the commercial was strong.
It's probably not a good idea to start strapping pigs to rockets just yet, though.