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Bud Light beer is shown in the aisles of Elite Beverages in Indianapolis, Monday, Jan. 28, 2013.  (AP Photo/Michael Conroy)
Bud Light beer is shown in the aisles of Elite Beverages in Indianapolis, Monday, Jan. 28, 2013. (AP Photo/Michael Conroy)Michael Conroy/Associated Press

Super Bowl Commercials 2015: Previewing Top Ads That Will Entertain Viewers

Mike ChiariJan 30, 2015

Many of those who tune in to watch Super Bowl XLIX Sunday will be focused solely on the clash between the New England Patriots and Seattle Seahawks, but others will be more interested during the TV timeouts.

The Super Bowl is the biggest television event of the year, and companies are well aware of that. Super Bowl commercials are expensive, but producing a memorable one can lead to major profits down the line.

Humor has always been an important part of advertising, and that rings true on Super Bowl Sunday as well. Some of the commercials will be a surprise, but several companies have already released previews of their ads.

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Of those that are readily available on the Internet, here is a rundown of the Super Bowl commercials that will leave viewers entertained.

Bud Light

There are few better combinations than video games and ice-cold beer. Bud Light came to that realization and used it to create an absolutely awesome Super Bowl commercial.

The ad focuses on Bud Light's "Up For Whatever" campaign, and it features a bar patron named Riley becoming part of a real-life Pac-Man game. In the commercial, Riley finds himself in a maze where he must collect pac-dots and avoid ghosts.

Bud Light even provided a first-person view of Riley's route on Twitter:

In the end, Riley manages to avoid the obstacles and complete the maze. After making it all the way through, the Bud Light he craved was finally his.

One can only assume that Bud Light will hook the young male demographic in a big way with this commercial, which certainly works to its advantage.

Bud Light provides some great visuals in this commercial, and that should be hugely effective in terms of boosting sales of the popular light beer.

BMW

Drawing on history is often a good way to produce a strong Super Bowl ad, and that is precisely what automobile company BMW does in its ad for the i3 electric car.

Katie Couric and Bryant Gumbel are two of the most recognizable news personalities of the past couple of decades. They are both known for being knowledgeable and polished, but that hasn't necessarily always been the case.

The ad starts with a look back at Couric and Gumbel on Today back in 1994. In the clip, they discuss the Internet in a confused manner. Per Today editorial manager Ian Sager, Couric admitted that she has caught plenty of flak over the years for that segment:

Both she and Gumbel are obviously good sports, though, as they channeled their past cluelessness about the Internet and applied it to the i3.

BMW is essentially trying to get across the point that huge technological advancements often aren't fully understood at first. That is evident in this ad, and the cleverness of that comparison should resonate with viewers.

Snickers

In what could very well be the funniest commercial of this year's Super Bowl, Snickers takes its "You're Not You When You're Hungry" campaign to another level.

It features a clip from The Brady Bunch with Marcia speaking to her parents, but Machete star Danny Trejo is playing the role of Marcia after getting hit in the nose with a football, which is one of the most famous scenes in Brady Bunch history.

After vowing revenge, Trejo is told by Mrs. Brady to eat a Snickers since he gets hostile when he's hungry. After taking a bite, Marcia is back to normal. The commercial ends in hilarious fashion, though, with The Sopranos star Steve Buscemi playing the role of Jan Brady and uttering her famous, "Marcia, Marcia, Marcia," line.

The commercial is quite creative, and Los Angeles Times consumer columnist David Lazarus is one of many who got a chuckle out of it:

Snickers almost always leans on humor when it comes to advertising, and it once again has done a great job in that regard.

Follow @MikeChiari on Twitter

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