Seahawks Compare Playoffs to Civil Rights Struggle in 'We Shall Overcome' Tweet

Dan Carson@@DrCarson73Trending Lead WriterJanuary 19, 2015


How are you celebrating Martin Luther King Jr. Day?

If you answered, "By likening the late-season grind of playoff football to the ongoing struggle for human equality," you might be a (former?) social media manager based in the state of Washington.

In what appears to be a regrettable attempt to tie in Seattle's Super Bowl berth with the celebration of the life of Dr. Martin Luther King Jr., the Seattle Seahawks tweeted out a Photoshopped picture of Russell Wilson overlaid with a quote from the late reverend.

The tweet itself included the words "We shall overcome" and the hashtag "#MLKDay."


The Seahawks quickly deleted the tweet, presumably because playing the New England Patriots and fighting to overcome systemic racism exist on two very different planes of adversity.

Unsurprisingly, Seattle was roundly criticized for the gaffe.

El Flaco @bomani_jones

seahawks hit that ruh roh button fast as hell.

Desus Nice @desusnice

"Let us live in a skittles world where all the colors come together to be delicious" - Marshawn Luther King http://t.co/0kOIreGKXB

Desus Nice @desusnice

"So I have this great idea for a Seahawks/MLK Day tweet..." http://t.co/ojggrEvPzS

Lana Berry @Lana

"marshawn lynch and martin luther king almost have the same initials how can we use this" - someone in the seahawks office right now

Lana Berry @Lana

"i been waitin' all day for sunday night" - MLK

Chalk up another national holiday loss for #Branding—the idea that anything currently trending is an opportunity to raise company awareness in the community.

Sometimes these things work (or at least don't backfire spectacularly), but too often, corporate entities find themselves apologizing after ham-fistedly attempting to shoehorn their product into an event or trade.

The Seahawks have since apologized for the tweet, saying the message was sent in poor judgment on their part.

Seattle Seahawks @Seahawks

We apologize for poor judgment shown in a tweet sent earlier. We did not intend to compare football to the civil rights legacy of Dr. King.

It's all right, Seattle. As they say in the #Branding biz, the only bad press is no press! Or something!

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