Adidas Appear to Tease New Luis Suarez Campaign with Boxing GIF

It seems like Adidas are about to play with Luis Suarez's bad-boy image. 

The German manufacturers tweeted the above GIF with the tagline: "They hate the way you stand up #therewillbehaters." 

From allegations of racism to his famous biting incidents, Suarez has never been far away from negative headlines. 

However, Adidas stuck by him after he bit Italy’s Giorgio Chiellini at the 2014 World Cup. 

Adidas boss Herbert Hainer told German news agency Sport-Informations-Dienst back in July, as per the Mail Online: 

"We will continue to work with Luis Suarez, but we will talk with him and his management about what we expect of him on and off the pitch."

This new tweet suggests they have found a strategy going forward that will not look to brush his past under the rug.

[Twitter]