The future is not here, sneakerheads. But it's on the way.
Nicekicks.com (h/t OregonLive.com's Allan Brettman) reports that, before year's end, Nike is hoping to release a working pair of self-tying Nike MAG shoes like the ones worn by Marty McFly in Back to the Future Part II.
Nike shoe designer Tinker Hatfield confirmed news of the release at the Agenda Emerge trade show in Long Beach, California, on Tuesday. The gist of Hatfield's message was that the shoe was in development, but to not expect the final product to be in stores in the immediate future.
Last year, Brandon Richard of solecollector.com relayed that Hatfield did believe an operating version of the shoe would be realized in 2015.
"Are we gonna see power laces in 2015? To that, I say yes!" Hatfield said.
If Nike manages to pull the project off, it will mark the full realization of a concept shoe dreamed up three decades ago. Ever since McFly first sank into those flashy high-top kicks in 1985, fans of the movie and shoe enthusiasts have daydreamed about the possibility of self-tightening laces.
Until now, the shoe has only been available as a non-functioning novelty, released several times over the last decade as a limited-edition kick. One of the MAG's more recent resurgences involved a 2011 Nike commercial with Kevin Durant, Bill Hader and Christopher Lloyd as Doc Brown.
Over the last five years, supposed blueprints for a model with power laces have made the rounds on the Internet, but Hatfield's words mark the first confirmation that the company is on the cusp of making the technology a reality.
Rejoice, friends. We're months away from never tying our shoes again, and presumably a step closer to seeing a real, non-hoax-y hoverboard on the market.
What a time to be alive.
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