X

The Atlanta Hawks' Tinder Night Was a Strange and Beautiful Success

Dan Carson@@DrCarson73Trending Lead WriterJanuary 8, 2015

ATLANTA, GA - JANUARY 07:  Harry the Hawk waves a flag during pregame introductions prior to the game between the Atlanta Hawks and the Memphis Grizzlies at Philips Arena on January 7, 2015 in Atlanta, Georgia.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  (Photo by Kevin C. Cox/Getty Images)
Twitter

“Swipe Right Night” took Philips Arena by storm Wednesday, kicking off an evening of love and basketball that will likely be replicated but perhaps never duplicated.

The Atlanta Hawks went all-in on the promotion, encouraging fans to search for and meet up with Tinder matches during their game against the Memphis Grizzlies.

It was a night of romance, heartbreak and furious swiping. The Hawks stamped the event with the hashtag “#SwipeRightATL,” which now serves as a living history of the night Atlanta fell in love with itself all over again.

The following is a recounting of this strange evening, which included free roses, Altoids and special suites for Tinder match meet-ups.

ATLANTA, GA - JANUARY 07:  Harry the Hawk waves a flag during pregame introductions prior to the game between the Atlanta Hawks and the Memphis Grizzlies at Philips Arena on January 7, 2015 in Atlanta, Georgia.  NOTE TO USER: User expressly acknowledges a
Kevin C. Cox/Getty Images
Ben Watanabe @BenjeeBallgame

The face of a man who knew exactly what he was doing, and succeeded. RT @JarydWilson preps for #SwipeRightATL Night http://t.co/tMdSwVWPWz

Robby Kalland @RKalland

The Hawks Tinder Night logo 🔥🐦 http://t.co/yK8KUXFlba

Robby Kalland @RKalland

Tinder Night Update: There are suites w/ roses and altoids and such. Dating game at the half. We're about to get weird, y'all

Security officers assumed the duty of "Swipe Left Patrol" for the evening.

Jeff Mason @JeffWMason

Meanwhile in Atlanta for Tinder Night... #smsports RT @ATLHawks: Roses for the gentlemen. #SwipeRightATL http://t.co/aakIAPzBDA

Despite all preparation, things got off to a rocky start in Atlanta. 

Atlanta Hawks @ATLHawks

Guest Service and Security will be wearing these tonight. Behave. http://t.co/o0XoRSZTTw

Deepak Guwop @sevrles

Just got to #SwipeRightATL and tinder is already saying “there’s no one around you”

Neither love nor the Hawks would be denied, however. With their team giving fits to a tough Grizzlies squad, Atlanta fans initiated a torrent of matches.

Eric Goldschein @ericgoldschein

So far, a rousing success. #SwipeRightATL http://t.co/U1gUsVbpVo

no @mchrist13

#SwipeRightATL http://t.co/0mqU6HhGGr

alex roberts @im_alexroberts

She swiped right. @ATLHawks #SwipeRightNight #GoHawks http://t.co/uTilc0T65V

Atlanta Hawks @ATLHawks

From the #SwipeRightATL Suite: http://t.co/scIGsyDAqA

SportsGrid.com's Eric Goldschein took a picture of two fans in the Tinder lounge enjoying one of the more romantic vistas known to man.

Stu @StewieG_18

She swiped right!!! @ATLHawks #SwipeRightATL http://t.co/4rUpqmttys

Games within games were played.

Eric Goldschein @ericgoldschein

Reporting live from the Red/Tinder lounge. Is true love in the air? #SwipeRightATL http://t.co/I00SPjciuP

Not all matches were made at the stadium—or with people.

Catfish SC @Catf1sh

Just matched with someone. Promptly challenged her to a game of connect 4. #SwipeRightAtl

Some day, parents will have to tell their children all about Swipe Right Night.

Landon Wood @LandonCWood

I love her so much. 🍕 @ATLHawks #SwipeRightATL http://t.co/6fBALSkq19

And it pains me to note that the specter of digital deception reared its shaggy head during this most momentous occasion. 

Troy Story 3 @TRobertsonM

Grandkids: how did you and grandma meet? Me: #SwipeRightATL

All in all, the evening appeared to be a great success. The Hawks won 96-86, and more importantly, love conquered all in a sweaty, packed arena.

Just remember: Swiping right isn't an act. It's a state of mind.

UPDATE

It has been brought to my attention that at some point in the Tinder-y heat of Wednesday night, the Brooklyn Nets threw a couple hot shells Atlanta's way.

The Hawks did not respond, but here's ATL spokesman and elbow advocate Ludacris with a brief statement on the remarks.

Brooklyn Nets @BrooklynNets

If you havin' girl problems I feel bad for you son... RT @steviePOPO: Hey Nets, how come you can't be like the Hawks & have a Tinder night?

---End of Update---

 

Follow Dan on Twitter for more sports and pop culture filigree.

Follow @Dr_Carson_

slash iconYour sports. Delivered.

Enjoy our content? Join our newsletter to get the latest in sports news delivered straight to your inbox!