Manchester United Lead Premier League Clubs for Social Engagement, Arsenal 2nd
Manchester United led the Premier League for social engagement in the last seven days, according to rankings data released by ListenFirst in association with Bleacher Report.
United, who have won their last six games in a row, scored more than twice the engagement points of the next best Premier League club, Arsenal. Chelsea and Liverpool also featured in the top 10 clubs worldwide.
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The digital engagement rankings represent a raw aggregate of daily engagements based on owned, earned and organic consumer behavior on Facebook, Google+, Instagram, Tumblr, Twitter, Wikipedia and YouTube.
Not even United could touch Real Madrid or Barcelona, however, with Spain's top two a long way clear of the chasing pack.
Check back to Bleacher Report every Wednesday for updated weekly engagement rankings for the world's top teams.
In the ever-evolving sports industry, where far more fans are able to be captivated on a smartphone than in a stadium, Bleacher Report has teamed up with ListenFirst Media to keep a finger on the pulse of the digital arena. Every Wednesday, ListenFirst Media will provide Bleacher Report with its Digital Engagement Ratings™ for soccer clubs, a syndicated rating system for digital fan engagement. Think decibel meter on the Jumbotron. ListenFirst Digital Engagement Ratings™ aggregate engagement data across the most critical and widely trafficked digital platforms, to assess the level of fan engagement generated by the leading franchises.
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