Online Daters in Kentucky Use the Word 'Basketball' to Find Love

In a whimsical bit of data-mining, Mashable.com reached out to the online dating service Match.com and asked for a state-by-state breakdown of the most popular word listed in users’ profiles.

The results were mostly outdoorsy phrases. “Kayak,” “snowboarding” and “hunting” were popular terms in many states, but buried in the pile of summer camp phraseology were a couple of gems that stood out from the rest.

First off is “basketball,” which Match.com listed as the most popular word employed by users in Kentucky. 

Obviously, college hoops is next to godliness in the Bluegrass State, where Kentucky Wildcats basketball is as necessary as the sun for the continuation of life.

Another fun phrase from Match.com’s research is found just north of Kentucky in Indiana, where users use the word “NASCAR” most frequently in their online dating profiles. 

Basketball and NASCAR, people. They're a way of life.

Granted, none of these terms match Mississippi’s contribution to online dating. It cut right to the chase with its most popular word. 

Online daters like their “lookin” in Mississippi, and there’s nothing you can do to stop it. They’re going to look at you all day.

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