It's almost every NBA player's dream to have a signature shoe. Hoop stars are even signing with international brands to make these dreams come true.
After you've succeeded in landing a signature sneaker deal, what's next? Socks!
Especially if you're Chandler Parsons of the Dallas Mavericks.
Parsons has signed with the sock company Stance. The brand—which has collaborated with the Miami Heat's Dwyane Wade on multiple collections—is popular for its cool creative printing on socks. The company also recently released performance socks for athletes.
I went out to Dallas with Parsons to talk about his new sock deal and designing his first signature pair, the "CP25." We even picked out styles for some of the biggest NBA stars.
The "CP25" sock will be available this month at Foot Locker.