Exclusive: How Real Sociedad Convinced David Moyes to Become Their New Manager

Guillem Balague@@GuillemBalagueFeatured ColumnistNovember 10, 2014

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As we all now know, David Moyes is the new Real Sociedad manager. Having broken the story on my Twitter feed, here are the details on how the deal unfolded.

Real Sociedad president Jokin Aperribay and Moyes have been in negotiations for 10 days about the position. Moyes favoured a short-term deal, but Real Sociedad were initially pushing for three or four years.

Real Sociedad then used the tactic of mentioning other names—Pepe Mel and Quique Sanchez Flores in particular—in the hope it would push Moyes into making a decision.

Mel has been waiting and waiting for an answer from Real Sociedad, but he realised Monday night that Moyes was the chosen one.

The delay in confirming Moyes was not about money. It wasn't about the workings of the team either. It was simply about ironing out little details.

Moyes was trying to make sure everything was in place. My sense is he was weighing up whether he should move from Manchester United to Real Sociedad. He made the decision that it was a good move.

He has nothing to lose. Moyes should be targeting a top-10 finish in La Liga, which is certainly achievable based on the squad at his disposal.

Last season Real Sociedad were talking about having their best squad ever, but then they sold Antoine Griezmann to Atletico Madrid.

There is still a lot of quality at the club, and Moyes fits the mould as Real Sociedad manager. He likes intensity, playing direct football with width and bringing youngsters through. That's the Real Sociedad way.

Moyes is now looking for a Spanish coach to work alongside him—somebody who can speak English, however.

There is a Britishness to Real Sociedad. John Aldridge played there, while Chris Coleman was the club's manager for a short period. And now we have Moyes.

After Real Sociedad sacked Jagoba Arrasate—a young coach without answers sometimes—they were looking for a proven manager with experience. There weren't many to choose from, and Moyes fitted the bill.

Moyes was the first choice from the outset, and he's got the job.

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