LeBron James Dresses Up as 'FloBron' for Halloween

In a meta critique of the symbiotic relationship between entertainment and advertising, LeBron James is combining basketball with commercials that play during basketball games for Halloween.

James posted a picture to Facebook of his Halloween costume, which appears to be a basketball edition of Flo from the Progressive Insurance commercials.

The Cleveland Cavaliers forward captioned the photo “Happy Halloween #FloBron #Switch #IPROMISE.”

If you look closely, you'll see that James is wearing a wig. And if you look closer yet, you’ll see he’s standing on the basketball court at Saint Vincent-Saint Mary—his high school alma mater.

In any case, I'm sure no one will make an Internet meme out of FloBron or anything.

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