Pele Launches Player-Powered Football Pitch in Rio de Janeiro Favela

Will Tidey@willtideySenior Manager, GlobalSeptember 11, 2014

Shell

Brazilian legend Pele unveiled a revolutionary football concept this week, as Shell launched the very first "player-powered community pitch" in a Rio de Janeiro favela.

The pitch has 200 specially designed tiles beneath it, which are charged by the kinetic energy of the players above to power floodlights when the sun goes down.

Said Pele, as per Shell's official press release (via PR Newswire):

Football is Brazil’s biggest passion and the sport has gone through so much technological innovation since the last time I played. This new pitch shows the extraordinary things possible when science and sport come together. The Morro da Mineira community will now be able to use this sports facility as a safe gathering place—all thanks to the floodlights powered by the community’s football players.

Shell

Shell

To learn more about Shell's "Let's Go" initiative, visit their YouTube page here

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