As Germany win the World Cup, the country's biggest kit manufacturer, adidas, has won the contract to craft the kit of one of the world's top football clubs, Manchester United.
Charles Sale of the Mail Online reports that the Premier League giants were set to announce their contract with adidas on Monday, a world-record deal worth around £75 million a season.
Manchester United confirmed the deal on their official website:
Manchester United has reached a ten-year agreement with adidas for a global technical sponsorship and dual branded licensing deal for a minimum guarantee of GBP 750 million, subject to certain adjustments, beginning with the 2015/2016 campaign.
For the 2014/2015 season, Nike will continue in its role of technical sponsor and trademark licensee.
The deal is a huge boost for the German company in its ongoing battle for market supremacy with Nike, which recently announced the end of its partnership with the Red Devils after 13 years.
The contract will see United wear the famous three stripes on their shirts for the first time since the start of Sir Alex Ferguson's reign at the club.
Nike recently released a statement about the end of its association with Louis van Gaal's team. Per Sale:
Manchester United is a great club with passionate fans. We are proud to have partnered with them for the last 12 years and will continue to sponsor the club until the end of the 2014-15 season.
Any partnership with a club or federation has to be mutually beneficial and the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders. We look forward to a successful final season with the club.
The Arsenal contract represented the biggest in British football, worth £150 million to the Gunners over five years.
But United appear set to blow that out of the water with their huge new agreement, as noted by Nooruddean on Twitter:
The German company is likely to bring a fresh approach to United's merchandise in the coming years, and the money can be used to reinvent a Red Devils squad that needs long-term investment. Nike could not pursue a deal that did not make financial sense to its commercial strategy, but losing the name of Manchester United could potentially harm the brand's portfolio.
Van Gaal can now plan to use these new funds in the coming seasons, and there should be no excuses to keep the Glazers from providing their new manager with sufficient money to buy the best players in the world.
The deal should also guarantee that the owners comfortably pay off their long-standing debt that they heaped on the club when they bought their controlling share at Old Trafford.