Adidas Unveils AdiPower Pre-Cooling Vest and Sleeves for 2014 FIFA World Cup

Jake Silver@@jakeofsilverSocial Media StaffJune 5, 2014

via Adidas

The best players in the world will be giving everything they've got in the 2014 FIFA World Cup, which kicks off on Thursday, June 12, as Brazil takes on Croatia. Some of the world-class athletes will have an extra weapon at their disposal.

Per Adidas:

Adidas today launched its new pioneering adiPower pre-cooling vest and sleeves ahead of the 2014 FIFA World Cup Brazil™, which will be worn exclusively by players from nine adidas federations at the tournament including Germany, Spain, Argentina and Colombia.

Designed to help leading football players prepare for games in warm climates—environmental temperatures of 24°C and over—by reducing body temperatures and delaying the onset of heat-induced fatigue, the adiPower pre-cooling vest and sleeves will be worn as players warm up for matches or during half time intervals.

via Adidas

Seeing as many athletes play in Europe or cooler climates, this technology may help them deal with the heat of South America. Adidas elaborates: 

Designed so that there is no direct ice in contact with the skin, the garments are stored in a freezer to maintain a temperature of close to freezing for 15 - 20 minutes, allowing players a suitable cooling period whilst playing in Brazil. 

Will these vests and sleeves give players an edge? We'll find out soon enough.

[Adidas, h/t Portland Business Journal]

Related

    Brilliant Griezmann Chip vs. Sociedad

    Barca forward scored an excellent goal vs. his old club and didn't celebrate

    World Football logo
    World Football

    Brilliant Griezmann Chip vs. Sociedad

    beIN SPORTS USA
    via beIN SPORTS USA

    WATCH: Busquets Genius Pass Sets Up Luis Suarez Goal

    Messi gets the assist but it's all about that Busquets chip

    World Football logo
    World Football

    WATCH: Busquets Genius Pass Sets Up Luis Suarez Goal

    beIN SPORTS USA
    via beIN SPORTS USA

    Coutinho Completes Hat-Trick 🎩

    Brazilian with another stunner to complete his hat-trick 🎥

    World Football logo
    World Football

    Coutinho Completes Hat-Trick 🎩

    Streamja
    via Streamja

    Coutinho Hits Outrageous Lob 🎥

    Brazilian star makes it 3-1 vs. Werder Bremen in style 😎

    World Football logo
    World Football

    Coutinho Hits Outrageous Lob 🎥

    Streamja
    via Streamja