Randy Moss Truck Team Looks to Be the Real Deal

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NFL Wide Receiver Randy Moss of the New England Patriots announced yesterday that he was forming a Craftsman Truck Series team, Moss Motorsports LLC. The NASCAR annals are littered with the remains of failed NFL ventures in the past (Dan Marino, Brett Favre, and Tim Brown just to name a few). We have one success story (Joe Gibbs) and a half success (Hall of Fame). But when word came yesterday about Randy Moss, I thought he might have a legitimate shot at succeeding. Why, you ask? Moss currently sponsors a dirt track program in West Virginia and has been active within the Urban Youth Racing School. Moss also is heavily involved in the Inta Juice franchise – he currently is the Chairman of the Board and Vice President of Marketing. Fact is, Moss has his faults, but he applies himself to making these ventures work (as long as they’re not in Oakland). His new three-year, $27 million deal in New England won’t hurt either. What I hate to say, but can’t be overlooked, is Moss’ involvement could be a great opportunity to make another push to minority fans. In light of Danica Patrick and Ashley Force making history, and NASCAR not having a talented female driver in contending equipment this year (sorry, Chrissy, maybe 2009) I think Moss is in a better position than most athletes to have some longevity in the sport and garner more attention from the more stick-and-ball types that could be looking for a reason to watch.