On This Day in 1995, Michael Jordan Dropped the Best Press Release of All Time

“I’m back.”

On March 18, 1995, Michael Jordan released these two words in an official statement announcing his return to the NBA. It was all he had to say, all he needed to say.

For the sake of looking back at this singular moment, here’s a look at the original press release. The image of the statement was dug up by SoleCollector.com, and it shows Jordan’s unforgettable words as intimated to his agent, David Falk of Falk Associates Management Enterprises. 

One can only imagine the conversation that took place when Jordan said he wanted to come out of his 17-month-old retirement. We can only presume it was as straightforward and short as the release itself.

“So Mike,” Falk perhaps said. “The press keeps asking. They want to know what your plans are for the future.”

“Tell them I’m back,” Jordan probably said.

“Anything else?” 

“Nope. That's it.”

The words were so simple, so Jordan that Sports Illustrated plastered them across its front page in the March 1995 issue dedicated to the Bulls star’s comeback. It was all anyone needed to know—all anyone wanted to know.

Happy 19th anniversary, Jordan comeback announcement. You put the sports industry on its ear with two syllables, and it will forever be the most straightforward, B.A. press release ever concocted.

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