Liverpool Transfer News: Brendan Rodgers Promised New Signings by Ian Ayre

Nick Akerman@NakermanFeatured ColumnistMarch 4, 2014

Liverpool's manager Brendan Rodgers smiles as he takes to the touchline before his team's English Premier League soccer match against Swansea City at Anfield Stadium, Liverpool, England, Sunday Feb. 23, 2014. (AP Photo/Jon Super)
Jon Super/Associated Press

Liverpool managing director Ian Ayre has promised Brendan Rodgers new signings as the club aim to "grow and prosper."

Currently sitting second in the Premier League, just four points behind leaders Chelsea, Rodgers' ambitious, attack-minded style of play has made Liverpool extremely entertaining to watch this campaign.

Ayre noted as much during an interview with the club's website, as well as confirming funds will be made available to purchase squad improvements:

In his [Rodgers'] first season he would admit that there was a lot of finding his feet and starting to impart his philosophy and his style into the team.

I think what we have seen this year is that starting to grow and prosper. And we'll continue to add to the team and support him in putting additional players into the group.

Tim Hales/Associated Press

The Reds recently announced a nine percent increase in revenue to £206.1 million since the Fenway Sports Group took control in 2010, while also confirming the club have decreased their debt by "nearly £200 million," per the official report.

This increased sense of stability will undoubtedly lend itself to future signings. Liverpool were linked with many potential targets throughout the January transfer window, but failed to strengthen their squad with a winter purchase.

Ukrainian star Yevhen Konoplyanka perhaps came to closest to inking an Anfield deal. His move from Dnipro fell through after Ayre spent three days trying to negotiate a price, per ESPN, an ultimately unsuccessful task.

Fabrizio Giovannozzi/Associated Press
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Former Basel attacking midfielder Mohamed Salah was also expected to sign with the club. It appeared Liverpool refused to stump up the Swiss side's valuation for the player, with Chelsea eventually nipping in to secure the Egyptian's future.

As reported by Andy Hunter of The Guardian, Rodgers appeared to have little say in the deal's collapse:

We can identify the players that we want to bring in and we hope we can get them in. If we can the club will do everything possible to match the value of the player. If they end up going to another club that is difficult to take. But you can't worry about it, you've just got to keep looking forward.

Ayre had previously brushed over financial matters, saying "the player decided he didn't want to come to Liverpool," in an example of frustration for the club's supporters.

Clint Hughes/Associated Press

Even so, with increasingly secure finances and Champions League football looking likely, there's much to celebrate on Merseyside. Liverpool have a real shot of pushing Chelsea all the way for the Premier League title, but Rodgers will need to significantly strengthen his squad if the Reds are to challenge across four competitions next year.

As outlined by his aforementioned unsuccessful targets, and evidenced with signings such as Daniel Sturridge, Philippe Coutinho and Mamadou Sakho, Rodgers is consistently capable of unearthing value for money.

He is an excellent talent spotter, someone who is willing to take risks on youngsters, and is more than equipped to ensure Liverpool's future remains prosperous for years to come.


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