Account
Reebok Unveils Official New Logo
March 2, 2014
As Reebok attempts to shift its focus from elite athletes to fitness for people of all shapes and sizes, the company has also changed its official logo.
You can see a video explaining the brand change below.
Matt O'Toole, Reebok's chief marketing officer, had this to say:
For 30 years, we've been successfully making products for elite athletes in every imaginable sport, but what we haven't been able to do is inspire enough people to move...It's an invitation for all of us to take part and to fight against complacency for everyday people, not just superstars and elite athletes.
Stars Are Aligning for the 76ers ✨
@AndrewDBailey breaks down how everything seems to be falling into place for Embiid and Philly this season 💭
Hank Aaron Dies at 86
Hall of Famer and former home run king died this morning; 755 homers in historic MLB career is second all-time
How We Can End Harassment of Women in Sports
‘This isn’t just a Me Too story’—@abbeymastracco shares what she’s learned from her own dark experiences, and how we can change ➡️
NFL Stars Who Will Be Traded Next
The five players likeliest to be moved in the future 👀