NASCAR Sponsor Coca Cola To Offer Ride of a Lifetime

Winners Announced Live On Air During Coke Zero 400 Broadcast On TNT

ATLANTA (BUSINESS WIRE)—Can you imagine climbing into a firesuit, putting on a helmet, and buckling yourself into a real race car for a few heart-pounding laps with your favorite NASCAR driver at the wheel? Well, it’s possible.

Coke Zero, the only drink with real Coke taste and zero calories, is giving fans a real taste of NASCAR.

When four lucky fans hear their names announced live on television during the TNT telecast of the Coke Zero 400 Powered by Coca-Cola (July 4, 6:30 p.m.), they’ll learn they’ve won the ride of a lifetime—160 mph, in a real stock car, with a real NASCAR driver, on a REAL NASCAR track. Fans can enter the Coke Zero “Real Taste of NASCAR” sweepstakes daily at mycokerewards.com/400 now through June 18th (*) for their chance to take to the track.

“We’re giving racing fans real Coke taste and zero calories and the chance to take a few 160 mph, heart-pounding laps on the track,” said Bill Kelly, senior vice president, Coca-Cola Trademark Brands. “It doesn’t get any more real than that and it’s all possible with Coke Zero.”

Winners will receive a four-night trip for two to Atlanta, GA, where they’ll be strapped into the passenger seat of a specially equipped race car for a chance to ride shotgun around Atlanta Motor Speedway with the likes of Tony Stewart, Greg Biffle, Jeff Burton, and other members of the Coca-Cola Racing Family.

“Coke Zero is making it possible for race fans to experience the real speed and power of a stock car,” said Greg Biffle. “The fan who rides with me better hang on tight, because I plan on pushing the pedal to the floor and showing why Atlanta Motor Speedway is one of the fastest tracks in NASCAR.”

In addition to being paired with a driver for the ride-along, winners will meet all members of the Coca-Cola Racing Family at a celebration lunch, receive tickets for both the NASCAR Sprint Cup Series and NASCAR Nationwide Series races, have VIP access to the Coke Zero track side hospitality area, and receive $1,000 spending money. Visit here for complete rules and details.

The Coca-Cola Racing Family is a group of top drivers that includes Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Jamie McMurray, Kyle Petty, David Ragan, Elliott Sadler, Tony Stewart, and Michael Waltrip. Coca-Cola is the Official Sparkling Beverage of NASCAR and has been involved with stock car racing for more than 40 years.

About The Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands.

Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee.

Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the company’s beverages at a rate of nearly 1.6 billion servings a day.

With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site. 

(*) No purchase necessary to enter the Coke Zero “Real Taste of NASCAR” sweepstakes

source:businesswire

(this is not my personal work; press release)