Arsenal Ban BBC Show 'By Any Means' from Using Club Apparel

Arsenal have banned BBC drama "By Any Means" from using official apparel, due to a scene making fun of the club's supporters. Here's the scene in question (Video only in UK):

As quoted by Chris Wright of Who Ate All The Pies, a spokesman for Red Planet Pictures, who created the show, said: "Arsenal FC declined permission to use their branded shirts within the context of the script so production decided, on advice, to use shirts in a similar style instead."

So what do you think? Smart brand play by the Gunners or just an unnecessary lack of humour? Here's a direct link to the clip in question, or you can watch the episode in full here.