New England Patriots Ditch Cursive Script with All-New Logo

Gabe Zaldivar@gabezalPop Culture Lead WriterJuly 3, 2013

Photo Credit: NFL.com
Photo Credit: NFL.com

Script logos are so last season. 

NFL.com reports the New England Patriots are ditching their cursive and curvy logo for block lettering. 

Here is an image with the old logo on the left and the new dark blue iteration resting on the right. 

I will go ahead and assume your mind is completely blown, so I will give you a minute to collect yourself before we proceed. 

Indeed, there is nothing terribly earth-shattering or revolutionary about the logo change. But expect fans to gobble up new swag when it hits shelves. 

As the report states, the team's helmets will remain the same, so this isn't a complete overhaul of the Patriots' fashion. 

Now comes the point where you fans sound off on what you think of the logo. Are you sad to see the scripted logo with the far curvier Patriots head go? 

I can't imagine there will be too many fans miffed at the change, but things like this tend to get blown out of proportion. 

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Of course, there is the Aaron Hernandez elephant in the room that we must address. The organization released the tight end who was subsequently charged with the murder of Odin Lloyd, a charge he has since pleaded not guilty to. 

Still, the Patriots are doing their best to maintain their organization's reputation in the wake of startling news, going so far as offering a free swap of Hernandez jerseys on July 6 and 7 at the team's ProShop, per Fox Sports.

As for the logo, there is no word on the impetus behind the change. Either way, Patriots fans now have a smashing new logo to debate, which is far more comforting than concentrating on other, more serious matters. 

Yes, the logo couldn't come at a better time. 

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