Chelsea revealed their away kit for the 2013-14 season, Thursday, promoting the new design with the tagline, "It's not white. It's blue."
The design by Adidas features white shirts and shorts with blue and red trim. The club crest appears in the traditional left-chest area as well as on the right thigh, with Samsung remaining in the primary sponsor position. The socks are blue with white stripes and "CFC" printed on the shins.
According to a press release on the club's website, the kit will be worn in "select away fixtures" during the 2013-14 season. This is the sixth time white will serve as the primary color of Chelsea's away strip, and red appears on the kit for the first time since 2010-11, according to the release.
In addition to the clean styling that pays homage to classic Chelsea kits, the new edition features some of Adidas' latest technology, as explained at ChelseaFC.com:
The traditionally-styled white kit features the latest adidas technologies to ensure that it gives the players an edge on the pitch:
Climacool - adidas ClimaCool™ technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.
The kit is available for pre-order now at ChelseaMegastore.com. It will go on sale officially July 4.