Jay-Z Starts Sports Rep Agency, Roc Nation Sports to Represent Robinson Cano

Gabe Zaldivar@gabezalPop Culture Lead WriterApril 2, 2013

Photo Credit: Empire Online
Photo Credit: Empire Online

Jay-Z added one more problem to his already famous list, and that is finding New York Yankees star second baseman Robinson Cano a new contract. 

As if the man didn't already have enough on his plate, Jay-Z will now take his game to representing sports stars in a joint effort with Creative Artists Agency (CAA). If you think that is odd, here is how the news looks in tweet form, via Buster Olney

Buster Olney @Buster_ESPN

Jay Z is starting a sports rep agency, attached to CAA, and Robinson Cano will be its first client.

ESPN's Darren Rovell reports on the burgeoning sports representation agency, Roc Nation Sports, and also features a statement from their first client, Cano:

At this point in my career, I am ready to take a more active role in my endeavors on and off the field. I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short- and long-term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates.

As the report reminds, Cano was previously represented by Scott Boras and was in negotiations with the Yankees on a contract extension as recently as this winter.

So the first order of business for Jay-Z's Roc Nation is to get Cano the kind of money that comes with being one of the best hitters in baseball and by far the best and—very crucial to this season—healthiest player on the Yankees. 

Rovell also reminds us this is not the first time a rap mogul dipped their feet into the sports representation waters. 

Master P's No Limit Sports famously represented Ricky Williams for his rookie contract with the New Orleans Saints, a contract that is widely considered one of the worst in sports for a player

Not that Cano has to worry, because the report states CAA, an agency that has handled "$1.1 billion worth of deals," will handle a great deal of the negotiations. 

But before you think this is all about sitting back and watching others do the work, Jay-Z is ready to jump fully into this agent business. 

Rovell reports: 

Sources say Jay-Z himself is planning to be a certified agent, first in baseball and eventually in basketball and football. In order to represent clients in basketball, he would have to give up his small share of the Brooklyn Nets.

And with that, the following tweet should show up in a Jay-Z rap lyric at some point in the near future. 

Arkansas Fred @ArkansasFred

"I'm not an agency/I'm an agent, see."

So with this Cano news, Jay-Z is bringing more of his brand into the sports world, expanding the already massive conglomerate that represents the likes of, as Rovell reports, "Rihanna, Shakira and Timbaland, among others."

Never think for a second the man is comfortable with his success. Jay-Z continues to move forward, attempting to change the game of what makes a person successful. I guess we might as well end in his own words. 

"Ain’t nothin’ wrong with the aim, just gotta change the target.”

Hit me up on Twitter for more pop in your culture.