Following this week's announcement that WrestleMania XXX will emanate from the Mercedes Benz SuperDome in New Orleans, talk has inevitably turned to what match will headline the 2014 pay-per-view.
Hey, it would have to be a major match, considering WrestleMania XXX will likely be one of the biggest—if not the biggest—WWE pay-per-views of all time.
While not announced, several sources have confirmed to us that the planned main event is The Rock vs. Brock Lesnar...Rock had looked to face either John Cena or Lesnar this year, with the decision being made to go with Cena and the WWE title program this year, and with Lesnar in 2014.
On paper, this looks to be smart decision. After all, the two are the biggest stars in the industry, with stellar records of drawing big numbers both in ratings and pay-per-view buys.
There's also a compelling history between the two: Rock and Lesnar previously faced off for the WWE Championship at SummerSlam 2002, with Rock losing clean to the newcomer in a gripping match.
Any marketing for a future bout between the pair would surely capitalize on this, labelling the re-match as "over a decade in the making."
However, there is a drawback, as Meltzer points out: "Neither is a regular with the promotion. So it would figure they would promote a match with full-timers at almost an equal level."
Yes, Rock/Lesnar would likely do huge numbers at the box office, making the company a ton of money. But each man's part-time status means they will likely disappear right after WrestleMania XXX, leaving WWE to—once again—rebuild in their absence.
With this in mind, is it really a good idea to place so much emphasis on them? Wouldn't that attention be better spent on full-time guys like Cena? Does the involvement of Rock and Lesnar come at the expense of the company's future?