National Dog Show 2012: Increased Ratings Show Massive Interest in Event

Joseph Zucker@@JosephZuckerFeatured ColumnistNovember 24, 2012

Photo courtesy of NBC.com
Photo courtesy of NBC.com

Some might think that finding viewers for a dog show might be "ruff," but this year's ratings for the 2012 National Dog Show have NBC slobbering.

(OK, that's it for the dog puns.)

The event has to be considered a massive for the network. Per Entertainment Weekly:

NBC’s coverage of The National Dog Show Presented by Purina was up 13 percent in the overnight household ratings this year, to a 5.3 in the metered-markets. This is the biggest overnight number for the annual dog show in seven years. Among adults 18-49, the show jumped 24 percent and is the highest-rated in six years. So no matter how you look at the numbers, NBC’s dog show earns a biscuit.

Some might think that no one would truly take watching dogs run in circles seriously, especially after the fabulous mockumentary, Best in Show. That's likely one of the first things that comes to people's minds when they think of the National or Westminster dog shows.

But dog shows, like the World Series of Poker and the Little League World Series, are niche televised events that when they happen, are simply a lot of fun to watch.

The same goes for the Olympics as well.

Every few years, sports like swimming, speed skating, skiing, 100-meter dash, etc. are all prominent in the national sporting culture. Then after it's over, people go back to watching whatever they were before.

The National Dog Show has found a nice, little place on the Thanksgiving weekend. Families can eat turkey, watch a Thanksgiving Day parade, then tune into the dog show.

This year's ratings illustrate that this isn't something that's going away.

The 2012 edition was won by Sky the Wire Fox Terrier. It was the second year in a row that a Wire Fox Terrier took home the title of Best in Show, after Eira took home the 2011 crown.

Sky's handler, Gabriel Rangel, has built himself a personal dynasty as well, having won three times in the last four years. About the winning Terrier, Rangel said to People Magazine:

Sky is a very beautiful wire fox terrier. She is a natural show dog with a short, well-balanced body. She has a beautiful head and her face is unbelievable.

For those who might have missed the National Dog Show, you'll have to wait a few months to fulfill that canine fix. The Westminster Kennel Club Dog Show kicks off on February 11.

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