WWE Night of Champions 2012: Why Dolph Ziggler Must Cash in Briefcase

The World Heavyweight Champion Sheamus and the Mexican aristocrat Alberto Del Rio have been feuding for almost five months now, and the rivalry has long gone stale.

Behind us are the days when rivalries could span an entire year and remain both relevant and enthralling. Sheamus and Del Rio can’t captivate for as long as Batista and the Undertaker or Triple H and Shawn Michaels could in their storied feuds.

After facing off in a fatal four way match at Over the Limit and a triple-threat match on SmackDown, Sheamus and Del Rio have had singles matches at both Money in the Bank and SummerSlam. Behind the atrocious storylines of car-stealing, Touting and teasing cancelling the match, even the wrestling in the rivalry has left much to be desired.

Heading into Night of Champions, even WWE’s creative team have realized how stale the rivalry has become. The banning of the brogue-kick is a desperate attempt to make things different this time around. Even with Ricardo Rodriguez and David Otunga involved in the angle, the match still remains just another version of Sheamus squaring off against Del Rio.

Let’s face it; even the build to the Divas Championship match at Night of Champions has been more enthralling than the Heavyweight title picture. Sheamus’ reign as champion is faltering because defeating the same man over and over does not make for compelling or memorable television.

At this point, there is only one person who can make the World Heavyweight title relevant and captivating at Night of Champions.

That man is Mr. Money in the Bank, Dolph Ziggler.

Only through cashing in his contract and claiming the Heavyweight title can Ziggler make the wrestling community once again interested in SmackDown’s main prize.

Ziggler is booked to face Randy Orton in a non-title match at Night of Champions, which will most likely see Orton putting over the future World champion. However, without some more showing off at tomorrow’s pay-per-view, the Heavyweight title match will remain your safest bet for a toilet break.