WWE: Why Brock Lesnar's Return Will Be Good for Business

Can we just be honest about it? The WWE needs Brock Lesnar. Like the Jacksonville Jaguars need Maurice Jones-Drew, the WWE needs someone to rely on for ratings as opposed to putting butts in the seats.

As harsh as it sounds, the WWE is a stale product right now. CM Punk and Daniel Bryan are the best thing going today and the best rivalry in some time, and that too is losing some of its energy.

Call it bad timing, the lack of competition or the lack of creativity on the part of the creative team, management or whatever the case may be.

Have I mentioned the WWE needs Brock Lesnar?

Maybe that is why the WrestleMania 28 match between The Rock and John Cena was promoted for a year, due in part to low ratings, lack of excitement and a need for something big.

Brock Lesnar is big. We all may not like his brand of wrestling and "shoot" fighting, but he is more than capable of bringing a new style to the WWE, much like CM Punk did a year ago and people still talk about it. Fans will talk about Lesnar and his entry into the WWE again amid the buzz of WM28.

It was a brilliant move by the writers of the WWE and management. And having Paul Heyman return was another stroke of brilliance. With two mouthpieces working in concert, the fans get a lot more to enjoy and there is more of a chance that Heyman can help with the creative side of the brand.

Another win-win for the company and the fans.

Lesnar's return is still the hottest thing on the market when the company, and the masses should be focusing on CM Punk or AJ Lee or even the return of Chris Jericho.

As you can see, I did not promote the Green Super Hero.

If you look at it from another angle, Lesnar needs the WWE, because while he was a big thing in UFC, losing to the smaller opponents in line for title shots did not do him any favors. It made him look like a bully who was getting beaten all the time.

All Lesnar does is create a buzz for WWE that gets the fans to wonder, "What is going to happen next?" That hasn't happened in a while. And while we want to see who he beats the hell out of, we are also quite aware that building him up as the next huge thing is a good idea, but taking time to do it is even better.

Lesnar is the WWE meal ticket right now for a very successful summer.