San Angelo Colts Exploring Social Media to Engage Fans

Earlier this year I wrote about the Normal CornBelters and how they were using social media to their advantage. Now the San Angelo Colts are also using Facebook to begin a special promotion Thursday on Facebook. 

I have said it many times, and I know I’m not the only one, but it’s just not enough these days to market in magazines, radio or in in-game promotions. There is a whole new world out there with Facebook and Twitter where any marketing or promotions employee can update the world on any facet of the organization’s business. 

Beginning tomorrow “from 9 a.m. to 5 p.m., fans of this page can purchase buy one, get one free full season or 10-game mini plan tickets. At 9 a.m. on Thursday, March 29 a comment will be posted that fans can then comment under. After you have commented, call the front office to get your BOGO season or 10-game mini plan tickets. You may purchase up to 10 tickets.” 

Talk about a really ingenious way to get people to purchase ticket plans. 

The majority of the world is on Facebook these days, and with the way the word spreads, the 1,126 people who “like it” can tell their friends, who tell their friends and so on. 

The days of actually going to the ballpark and purchasing tickets are almost long gone. And for an Independent team that has been around for over a decade, they are fully aware how to change and adapt to the times. 

For more information on the Colts’ ticket promotion, visit their Facebook page or their website.

Devon is the Founder and Executive Director of The GM's Perspective. He is a former professional baseball player with the River City Rascals & Gateway Grizzlies. Currently, Devon is a Manager at a financial institution in Northern Ontario Canada, and can be reached at [e-mail]. You can follow The GM's Perspective on Twitter and Facebook. His full bio can be seen here.
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