Clint Eastwood Super Bowl Commercial: 'Halftime in America' Steals Show
Clint Eastwood absolutely nailed his performance in Chrysler’s two-minute Super Bowl spot, aptly titled “Halftime in America.”
At 81 years old, the actor proved he still has the touch, and his gruffy, distinct voice was perfect to embody the toughness of this country and inspire people to stand up and face the problems they are currently dealing with.
This stirring commercial didn't push any product directly, instead using powerful images and words to let the country know that halftime of the Super Bowl can signify something much larger.
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It was a smart move by the Detroit-based automaker to use the only platform that people actually tune in and pay attention to in order to give a pep talk to 111 million-plus people.
It’s also an event that exploded on social media, with 12,233 tweets per second according to Mashable.
The reactions to Eastwood’s appearance were extremely positive.
Here’s a sample of a few notable tweets.
BeardedStoner was extremely inspired by the 120-second spot.
Mark Campbell thinks the Patriots have found a new coach.
Matt Singer has an awesome idea for a film.
Opie from Opie and Anthony thinks Eastwood should run for president of the U.S.
Sports Illustrated’s Seth Davis feels that the Giants did not win the Super Bowl.
Chrysler got such a great reaction on Twitter and other social media sites because this ad was a surprise.
Many other companies premiered their commercials on YouTube in the days leading up to the event, which killed any surprise hype they could have generated.
It’s good to know that some companies still have the sense to make responsible and uplifting commercials that draw a strong reaction from a large audience.
Instead of resorting to sex or physical humor to get cheap ogles or guffaws from viewers, this American automaker won the day by being savvy, smart and most importantly, hopeful.

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